Some Ideas To Help When Raising Beef Cattle For Profit
You will find raising beef cattle for profit to be a little more
challenging these days and getting more so every passing day. Cattle farmers and ranchers in today's modern high
tech environment need to teach themselves to think outside the norm. That is where to find the more profitable
niches related to raising cattle for profit.
One of the most important and
probably the most difficult things to get yourself started with is to write yourself a business plan that predicts
an end result that is profitable. Doing the research and getting it down on paper will almost always result with a
Discovering your very own niche to set you apart from other cattle
producers is one thing to think about. An example niche might be "All Natural", "Grass Fed", "Home Grown", and "All
In some cases it may be prudent to setup a separate entity when it is felt
there may be a need to minimize liability. Protect your other assets.
We will focus this article on one of the highest income producing methods
whichy is direct sales of your finished product, beef directly to the consumer. This is true because you own
the cattle from beginning to end. marketing your beef can increase your income because it not only adds a new
enterprise to your ranch, but helps you retain ownership through all phases of production.
For direct marketing you will need to locate a processing plant as close
to your marketing area as possible. It is much more economical to transport a live animal a few miles than packaged
product. Inquire about and learn as much as possible about the plant's capabilities to process, package and make
the beef available for customer pickup. A good choice is usually a smaller plant that provides a USDA inspected
product. As you begin to grow there may be a need to occasionaly consult with a meat scientists to help
Create a good image within your community and the industry as a whole. Do
this by being sure to keep your cattle farm clean and presenting a pleasant experience for all visitors. Keep all
feeding facilities and other equipment in good repair at all times (ready for conumer showing at a moments notice).
Prospective customers may want to view your actual feeding operations.
Other positive image ideas would be a powerful logo for your business.
Think in terms of a logo or product label that might lend itself to other advertising items like Bumper Stickers, T
Shirts, Caps, Coffee Mugs and more.
When direct marketing to the end consumer you should search for an area
with little or no competition if at all possible. Having your own unique areafor your product or business always
Because more beef is purchased by women than men it would help to teach
yourself some of the finer points in marketing to them. Study and learn as many ways as you can to get into
the mindset of "Buying Food For The Family," after all, this is where your product ends up.
Do your research and determine as close as possible to who your customers
will be. Then taylor your approach to their needs and wants. Try to learn their cultures and life styles and then
you will be able to market directly to those.
If you elect to sell by package or in small lots you may want to determine
your market for the lesser cuts of meat and do most of your advertising towards moving those. The more prime or in
demand cuts will usually take care of their own market.
It is always a good idea to start on a small scale and plan a slow steady growth
pattern. Expect profits to be small at the start. This will also be to your advantage as it will allow you to
make adjustments as you grow in size and experience and learn your specific marketing situation.
And last but not least be sure to include all of the above into your
research to develop a business plan.